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Tongbo opens CODA audio facility in cultural hub of Beijing

Tongbo opens CODA audio facility in cultural hub of Beijing

Tongbo opens CODA audio facility in cultural hub of Beijing


The opening of the CODA Audio Beijing Operations Centre saw more than a hundred industry partners and press gather to celebrate the new development created by Tongbo Electronic Engineering, CODA’s Chinese distributor.

The centre is located within the Beijing Zuiki International Cultural and Creative Park, a cultural hub hosting a variety of sports venues, concert halls, opera houses and universities. Tongbo were keen to create a high-level development space in the capital, especially with a new sense of opportunity and freedom, brought about as China emerges on the other side of the Coronavirus pandemic.

“The establishment of the new centre is part of our long-term strategy for the Chinese market. We believe it will further enhance CODA Audio’s reach and enable us to offer in-depth professional service and support for the whole country” commented president of Tongbo, Zhou Wenbao.

The new operations centre, which took a year to prepare, is made up of three key spaces and includes a ground floor exhibition hall covering 200m2, displaying the entire range of CODA Audio products. The next floor hosts daily demonstrations of specific products, with customer interaction made possible by more than 100m2 of floor space. The final space is a China-themed VIP Lounge, which was designed for receptions and further showcasing.

Paul Ward, director of global sales for CODA Audio, sounded certain that the centre would further cement its presence within the loudspeaker market, saying the centre is a “real statement of intent” from Tongbo, and he added that they are “delighted with their tremendous commitment to the CODA brand”.

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