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ADAM Audio partners with Algam exclusively in China

ADAM Audio partners with Algam exclusively in China

ADAM Audio partners with Algam exclusively in China


Algam has been appointed as the exclusive Chinese distributor for ADAM Audio's range of professional products. The Focusrite Group-owned studio monitor brand joins a list of others supported by Algam that includes Marshall, Dunlop, Ernie Ball, LAG Guitars and Nord pianos.

“ADAM Audio has been on our radar for quite a while, and from the very beginning of our conversations we felt that this would be great fit,” explained Algam SAS managing director Benjamin Garnier. “It is a true pleasure to represent a renowned manufacturer like ADAM Audio, who has been around for over 20 years now and certainly has left their mark on the industry with their studio monitors.”

Algam will represent ADAM Audio for the first time at the upcoming Music China exhibition in January 2022. It also plans to roll out several Listening Centres across the country over upcoming months, giving customers the opportunity to experience ADAM Audio products first-hand.

“Our focus is on ‘getting closer to the customer’, and we are taking every step to keep moving towards this objective,” commented Christian Hellinger, CEO of ADAM Audio. “We could not hope for a better partner than Algam to serve the exciting and quickly evolving Chinese market; they have the know-how, they have a great team, they have the passion and they deeply understand the customer’s needs when it comes to professional monitoring solutions like the ones we provide.”

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