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Nureva extends HIKA distribution deal to Indonesia

Nureva extends HIKA distribution deal to Indonesia

Nureva extends HIKA distribution deal to Indonesia


Hitecindo Kharisma (HIKA) has been appointed as distributor for audio conferencing solutions manufacturer for the country, following its introduction in 2021 of Nureva products to the Malaysian market to support its growing hybrid working and learning environments.

According to HIKA, the demand is even greater in Indonesia, where last month, the Ministry of Education, Culture, Research and Technology mandated more schools to offer hybrid learning to reduce the number of students in class, while the Indonesian Teaching Association is advocating for all schools across the country to require hybrid learning. In addition, according to Accenture, 75% of companies in Indonesia are required to offer remote working. Employers are enhancing the use of technology in work processes such as audio and video conferencing, project management tools, file sharing and other collaboration programmes. Both market segments will require reliable audio to support remote learners and workers, and Nureva plans to rapidly grow its sales to business and education institutions throughout Indonesia aided by HIKA’s proven distribution approach and product knowledge.

“Our experience with Nureva has been extremely positive in Malaysia, and we are honoured to now be Nureva’s distributor in Indonesia,” said HIKA CEO, CK Lum. “There is huge market demand in Indonesia for technology that enables hybrid meetings and classrooms, and we are expecting a lot of success ahead.”

“We are delighted to have HIKA expand distribution of our audio solutions to the Indonesian market,” said Nancy Knowlton, Nureva’s CEO. “We’ve seen strong, early success in Malaysia and look forward to helping HIKA introduce Nureva audio and video solutions to their channel and end users in Indonesia.”

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