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Hui Ming Tan promoted to Bose manager for SEA distribution

Hui Ming Tan promoted to Bose manager for SEA distribution

Hui Ming Tan promoted to Bose manager for SEA distribution


Bose has announced that Hui Ming Tan has been promoted to manager for SEA distribution markets, excluding India. In this role, Justine Songcuya, Jeremy Wong and Yew Seng Tan will report to Tan. Muhd Farhan will continue to report to Christian Liebenberg given his role of business development across all markets.

Tan joined Bose’s exports team in 2019 as key account manager for Singapore. After showing what are said to be significant results, as well as working well with the country distributor to restructure the business, Bose asked her to take on the additional responsibility of managing the Philippines too. In September of 2021, Tan undertook the additional responsibility of managing Thailand while participating in the Bose Pro mentorship programme. Having successfully completed the programme and having made progress in Thailand, Bose are confident Tan can succeed within the role.

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