Robe’s Jens Poehlker widens his net in Asia

Robe Lighting has started off 2023 with a new appointment as Jens Poehlker is made regional sales manager for Asia, while retaining his role as MD for Robe’s Singapore office.

Singapore based Poehlker joined Robe as MD for Robe Asia Pacific in 2016 and was credited with steered that operation through many pandemic-related challenges, while building a talented and stable team to work alongside him. “It is now time to set the focus on bigger targets!” he said.

With a dedicated team and other resources in place at Robe’s Singapore office, the company says that Poehlker is perfectly placed to provide service and support across the region, and that pooling these resources will also assist partners in other Asian countries to service their Robe customers faster .

Poehlker said: “By leveraging each other’s experiences, Asia as a region will become much more robust with the option of working together across companies and borders.”