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Powersoft expands APAC team

Powersoft expands APAC team
L–R: Powersoft’s Michael Wu, Luca Lastrucci, Kat Ye, Abby Hu, Luca Giorgi, Jonathan Wu and Francesco Fanicchi

Powersoft expands APAC team


Following on from the recent 2024 PLS Guangzhou trade show, Powersoft has announced that it is expanding its APAC team with the appointment of Jonathan Wu as senior business development manager in China and Jinfu Chen as business development manager for the Southeast Asian market. Furthermore, the manufacturer has welcomed Michael Wu as solution engineer for the Chinese market.

Jonathan Wu has worked for many key audio brands over his career, where he has been responsible for regional and vertical market sales. As senior business development manager in China, Wu will utilise his end-user experience, particularly in technical services, to offer Chinese customers an overall enhanced service. His role will focus on nurturing relationships with potential clients, partners and stakeholders.

“Powersoft is a leading provider of technology in the amplifier market in China and around the world,” remarked Wu. “The company’s culture and vision align with mine and it is an honour to join the team in China where there is a lot of momentum and the brand is fast developing. In such a competitive market, Powersoft’s advantage is its leading technology and successful global history. In China, I have noticed that there are lots of unique projects, targeted at the Disney and Universal standard, that require advanced technology. Powersoft’s solutions and reliable and innovative products will be greatly welcomed in the market.”

Jinfu Chen
Jinfu Chen

As business development manager for the Southeast Asian market, Jinfu Chen will focus on Indonesia, Thailand, The Philippines and Vietnam. To ensure growth objectives, he will create direct relationships with key integrators and consultants, utilising regular meetings and training sessions within the distribution network. Chen’s previous experience includes positions at Yamaha Commercial Audio and Audio-Technica, as well as a background as a freelance sound engineer. “My vision for the Southeast Asian market will be to ensure Powersoft is the first choice for consultants, integrators and rental companies for their projects,” said Chen.

Joining the team as solution engineer, Michael Wu brings to the role a rich history in the audiovisual industry, with expertise in product application, technical services and solutions design. At Powersoft, he will leverage his knowledge to provide a variety of solutions and technical support for the manufacturer’s clients.

“I have always relied on Powersoft’s products throughout my career and I have a deep admiration for the company’s product development method. From my point of view, the complete digitised product line and expanding cloud-based products and solutions are attractive to the Chinese market and respond to its needs well. Furthermore, Powersoft’s environmental initiative shows that company is more than just an audio brand and that is thinking of its deeper impact on the industry and the world – which I strongly align with.”

In his new role, Wu will work closely with EZPro to enhance Powersoft’s services in China, including promoting products, providing training and education services and offering technical support. “By localising Powersoft materials and services, we will enable the Chinese market and our clients in the region to understand the products better, as well as how to use them correctly. I will combine my experience and knowledge of the local industry to provide a series of solutions fit to various applications. In turn, this will speed up the product deployment process for clients, as well as reduce costs, and provide a more streamlined experience for end-users.”

Abby Hu, chief representative officer at Powersoft China, commented: “The appointments of Jonathan, Jinfu and Michael solidify our commitment to providing better service to our clients in the region and highlight how much value Powersoft has in the Chinese market. We hope that by investing in our operations here, we can enhance the visibility, understanding and trust of the brand in the future.”

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