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Japanese band shoots music video using Blackmagic camera

Japanese band shoots music video using Blackmagic camera

Japanese band shoots music video using Blackmagic camera

Japan:

Japanese alternative rock trio Hitsujibungaku’s music video for Addiction was shot entirely using the Blackmagic Camera app on 10 iPhone 15 Pros. Known for their delicate yet powerful sound, the band comprises vocalist/guitarist Moeka Shiotsuka, bassist Yurika Kasai and drummer Hiroa Fukuda.

Hitsujibungaku’s latest song Addiction stems from Shiotzuka's personal experience of smartphone dependency. Producer Takashi Sugai explained that from the initial planning stages, the trio wanted the music video to focus on smartphone “addiction” as a theme. “We conceived the idea of shooting in a space surrounded by LED displays to convey the feeling of being controlled by smartphones,” he noted. “To further express the theme of smartphone dependency, we decided to shoot the entire video using iPhones."

Cinematographer for the project, Kaishu Kamotani had previously used five iPhones and the Blackmagic Camera app to shoot an entire music video for another artist and thereby applied the techniques learnt from that experience to Addiction. He noted some of the benefits were that iPhones are affordable to rent, allowing the team to increase the number of cameras. Furthermore, other staff members who were not camera operators could easily assist with the shooting.

“Using the official app provided by a camera manufacturer such as Blackmagic Design gave us peace of mind,” added Kamotani. “Having shot with Blackmagic Pocket Cinema Camera 4K, the user interface is common between Blackmagic’s cameras and the app, so I could understand how to operate the app quickly. I plan to produce two or three more projects using Blackmagic Camera by the end of the year.”

Director Moto Nagasawa commented: "Because we used iPhones and the Blackmagic Camera app, we aimed for unconventional angles not typically captured. The shoot took about eight hours and in terms of editing, we aimed for a nostalgic alternative rock vibe, emphasising shots of the instruments and expressive singing.”



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